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Palm

palm.com

Palm

Pre

Date: Expected no later than June 6, 2009
Retail price: Expected to be about $200
Projected cost of components: $137.83

Palm (PALM) needs a winner in the Pre, and it's up against some formidable competition in a smart phone field that includes Apple (AAPL) and its iPhone and Research In Motion (RIMM), maker of the BlackBerry. Boasting a completely new operating system called WebOS, the Pre bears little resemblance to the Treo line of smart phones that Palm has sold for years. Like the iPhone, the Pre sports a so-called multi-touch display that lets the screen react to more than one finger touch at a time. In an analysis of the probably cost of Pre components, iSuppli estimates the display alone runs $39.51, or almost one-fourth the total hardware expense. Add in $15.96 for eight gigabytes of flash memory, $15.41 for wireless components, and $12.39 for the 3-megapixel camera, and you've accounted for more than half of the Pre's estimated hardware cost.