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Donald Trump

Claim to Fame: Real estate developer, popularized with appearance on The Apprentice TV show
Brand name: Licenses Name
Value: $280 million annual

Hardly anyone has been able to monetize the popularity of a name as well as Donald Trump. After the success of The Apprentice TV show the Trump name has attracted many licensing deals. "There are 42 buildings being built around the world that will carry my name -- just for that I'm getting $240 million," says Trump, in an interview. In addition, there's a line of Trump shirts and ties made by Phillips-Van Heusen, a Donald Trump University, a Trump vodka and Trump bottled water. There are even Trump ringtones for your cell phone. They say, "This is Donald Trump. Time is money. Answer your phone."

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