Best Leaders: Gurus

C.K. Prahalad

Getting perspective on how we make decisions is useful, but to delve more deeply into the art and science of leadership, Big Business turns to strategic thinker C.K. Prahalad. Prahalad, with a partner, coined the term “core competence” in 1989. His new mission, laid out in his recent book, The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, is to get multinational companies to realize that the world’s 5 billion poor represent a huge growth market for the right business model—and make up a huge pool of future innovators.

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