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Special Report Get Creative!

Old Needs, New Ideas

Paradigm shifts have not just replaced products, they've revamped the markets the items sell in. Take a look at some of these transformations


Cotton Mop P&G studied the art of cleaning in search of something better than a wet mop, which spreads as much dirt as it picks up.


Swiffer P&G came up with a whole new way to clean--using electrostatic attraction. A revolutionary dry mop is born.

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