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IDEA Awards

Bronze 2005

Packaging & Graphics

Echo by Davidoff Men's Cologne Bottle

Credit: Karim Rashid Inc.

Client: Davidoff, France

The solution was to create a design of contrasts through sensual minimalism. The soft and sensual form of the side profile (feminine) beautifully contrasts with the rectilinear austerity of the face of the bottle (masculine.) Also, the form factor visually communicates how to use and dispense the fragrance at the corner edge of the product. The design appeals to a younger, more image-oriented consumer. Worldwide sales continue to increase and have enabled our client to successfully penetrate a market it had never been sold in before

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