Franchises

McDonald's CEO Restructures Restaurant Into Four Units

McDonald’s CEO Steve Easterbrook is restructuring the restaurant chain into four segments, saying the key to snapping its sales slump is improving operations at the store and company levels. Bloomberg’s Susan Berfield reports on “In The Loop.” (Source: Bloomberg)

Four Reasons McDonald's Needs a Turnaround Plan

McDonald's has gotten rid of the Deluxe Quarter Pounder burger and six chicken sandwiches in its U.S. stores in an effort to speed up its kitchens and simplify customers’ choices. But the menu trim might not be enough to boost sales. Bloomberg takes a look at some of McDonald's biggest missteps in recent months. (Source: Bloomberg)

Must See Videos

Vessel Aims to Be the HBO of Web Videos

Jan. 21 -- Today’s “BWest Byte” is $77,000,000, for the capital raised by former Hulu CEO Jason Kilar to start Vessel. Bloomberg's Brad Stone reports on “Bloomberg West.” (Source: Bloomberg)