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Scenes From South by Southwest Interactive Festival

By Douglas MacMillan - 2013-03-12T19:06:50Z

Photograph by David Paul Morris/Bloomberg

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Rocket Man

Elon Musk, who helped start PayPal, Tesla Motors and SpaceX, stole the first-day spotlight when he showed a video of a 10-story SpaceX rocket performing a vertical landing using thrusters. The typical spaceship isn't reusable, he lamented in the interview.