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The Price of Love: Today’s Profit-Driven Cupids

By Katherine Davis - 2013-02-19T14:59:31Z

Photograph by Barry Winiker/Getty Images

Company Symbol % Change
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A Beautiful Mind

The Right Stuff is the dating service that advertises in the back of your college alumni magazine. An Ivy League degree is a prerequisite for members. (The definition of Ivy League, however, is pretty broad.) The Right Stuff's president is a woman named Dawne Touchings. This site operates on a pay-per-view basis. There's a $75 fee to join, which allows you to see capsule profiles. If you like what you read, you can purchase the complete biography (with photo) for $3.10 per profile. That can add up if you tend to reject men with comb-overs and women who are pictured with their cats.