2013 Detroit Auto Show

By Bloomberg - 2013-01-16T13:19:28Z

Photograph by Bill Pugliano/Getty Images

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Alan Mulally

Ford Motor Co. Chief Executive Officer Alan Mulally is trying to revive Lincoln and make it a global brand. In the U.S., sales have fallen 65 percent since peaking in 1990. Lincolns go on sale in China, the world's largest auto market, in the second half of 2014. Ford may have to alter its new Lincoln models, such as the MKZ midsize sedan, to attract customers who ride in the backseat of the car.

Left, Alan Mulally speaks to the media after the unveiling of the new Lincoln MKC crossover concept vehicle.

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