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Innovation Myths and the Unsexy Truths About Breakthroughs

By Mark Milian - 2014-04-01T16:15:07Z

Photograph by Damian Dovarganes/AP Photo

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Like a Lightning Bolt

A good idea doesn't arrive in a flash, says Nolan Bushnell, the co-founder of Atari and Chuck E. Cheese. 

"The main myth is innovation comes like a lightning bolt," says Bushnell, who recently studied the topic for a book on identifying and nurturing business talent called "Finding the Next Steve Jobs."

"Real innovators are the hardest working people I know," he says."Innovation takes a lot of work, and passion and commitment trump all else. The true innovators face more obstacles than those who strictly evolve from the status quo."

More on How Innovation Happens

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