Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Best Online Bargains -- by Mistake

By Danielle Kucera - 2013-11-18T19:09:43Z

Courtesy Rakuten Shopping

Company Symbol % Change
8 of 9

Swoosh Goes Your Money

On the opposite end of the spectrum, here's one item that isn't priced to sell. Japanese online retailer Rakuten has a pair of Nike men’s sneakers on the site for $99,999. A mistake? Not so. The listing is there to "test new functionality" in a live environment, according to Bernard Luthi, chief operating officer of Rakuten. He said the shoes are "priced high so that it will not get any orders."

That's for sure.

Advertisement