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The Price of Love: Today’s Profit-Driven Cupids

By Katherine Davis - 2013-02-19T14:59:31Z

Photograph by Ken Schles

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Algorithms Make Better Lovers

EHarmony is one of the online originals. For out-of-the-box service, the charge is $60 a month. According to the website, that's 275 percent more expensive than the average for all dating websites. EHarmony claims to have introduced nearly 5 percent of the newlyweds in the U.S. The site uses a painstakingly long personal survey and its patented "29 Dimensions of Compatibility," to match you up with your future one and only.