Tech Mascots: Tails, Fails and Hails

By Mark Milian - 2012-06-06T21:09:36Z

Photograph by Getty Images for the TiVo Kid Zone Launch

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<p>The bouncy TiVo character, with its boxy body and insect-like antennae, has been at the forefront of the set-top-box maker's marketing since 1997. Shortly after the company's founding, TiVo hired consulting firm Cronan, which also came up with the name for the Amazon Kindle, to invent the name and mascot for TiVo.</p> <p>TiVo says the character's antennae are a nod to TV of old, while the legs indicate that the system can fetch things and bring them back to customers.</p>