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Hedge Funds, Free to Advertise, Need a Mascot

By Suzanne Woolley - 2013-07-18T20:46:26Z

Photograph by Sion Touhig/Sygma/Corbis

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Jeff Koons's Balloon Dog

This popular sculpture would be a controversial choice. Many in the hedge fund industry know who displays one of these in his driveway. For those who don’t get out enough and/or don't read "Vanity Fair," this person’s last name rhymes with crowin’ and goin’. Initials of his firm rhyme with “thwack.” You get the picture. If not, you're fired.