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Scenes From South by Southwest Interactive Festival

By Douglas MacMillan - 2013-03-12T19:06:50Z

Photograph by David Paul Morris/Bloomberg

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OMG, Did U C Grumpy Cat??

Festival goers took to Twitter and other mobile services to critique presentations and coordinate agendas with friends. Popular discussion topics on social networks included Elon Musk's on-stage interview, as well as Grumpy Cat, a feline Internet sensation that posed for pictures with attendees.