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Tech Mascots: Tails, Fails and Hails

By Mark Milian - 2012-06-06T21:09:36Z

Photograph by Bob Riha/Liaison/Getty Images

Company Symbol % Change
5 of 18 sock puppet

<p>The celebrity attained by the sock puppet is astounding, especially considering how briefly the company was in business. The short-lived Internet outfit hired TBWA Chiat/Day, the marketing firm behind Apple's "1984" and "Think Different" ad campaigns, to design the mascot.</p><p>The sock dog could be the poster child of the dot-com bust. Voiced by comedian Michael Ian Black, the puppet appeared in numerous commercials, including during the 2000 Super Bowl, was invited to do talk shows and had a balloon in the 1999 Macy's Thanksgiving parade. Its fame couldn't save the company, though, which went from inception to a public offering to kaput in two years.</p>