A third party testing the online shopping cart of Razer, a gaming hardware and software site, mistakenly provided a coupon code that gave a 90 percent discount on a number of items. Customers noticed quickly and placed thousands of orders within a couple of hours -- transactions that had the potential to cause huge losses, according to Razer CEO Min-Liang Tan.
"Unfortunately, as the products are being sold well below their cost, it will likely cost us an insane amount of losses to make good on the orders, which will really really hurt us as we’re such a small company," Tan said in a statement. "That much said, we want to do right by the community."
The store decided to honor the coupons and eat the losses, which elicited many responses on Facebook from customers and fans of the site who said they would voluntarily cancel their orders.
Special Report: Technology Gift Guide 2013