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Facebook's Valuation: What $104 Billion Is Worth

By Mark Milian and Marcus Chan - 2012-05-17T22:45:40Z

Photograph by Stan Honda/AFP/Getty Images

Company Symbol % Change
AOL Inc AOL:US 0.43
News Corp NWSA:US -1.89
Facebook Inc FB:US -1.86
Apple Inc AAPL:US -1.13
4 of 10

Mass Media, Meet Social Media

In 2005, News Corp. bought the most popular social network, Myspace. Fast forward to today: Facebook's valuation is worth the combined market capitalizations of News Corp., Time Warner Inc. and CBS Corp.

Together, the media juggernauts control everything from HarperCollins to the Wall Street Journal, CNN and Time magazine. Facebook has Instagram.