Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

From Kermit to Clint: Memorable Super Bowl Car Ads

By Mark Clothier and Jamie Butters - 2014-01-24T19:18:56Z

Company Symbol % Change
1 of 11

Volkswagen

Between social media, TiVo, Netflix, the Internet and hundreds of cable television channels, it's the rare event that can still get more than 100 million Americans in front of a TV set at one time. Advertisers on Super Bowl XLVIII are paying $4 million to reach those viewers for half a minute, and car companies are again the biggest buyers, after accounting for $92 million, or almost a third of the total, spent last year. That's up from $21 million in 2004, when five brands bought time. Here's a look at some of the more memorable spots.

Volkswagen still struggles to sell cars in the U.S.; it does a better job making us laugh, with last year's spot about the Minnesotan who talks like a Jamaican and the 2011 ad pitching the 2012 Passat with a boy in a Darth Vader costume.

Advertisement