The Top 10 Reputation Crises of 2013

By Suzanne Woolley and Ben Steverman - 2013-11-15T18:07:38Z

Photograph by Mark Wilson/Getty Images

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A Scandalous Year 

What do Paula Deen, JPMorgan Chase & Co. and Tesla Motors Inc. have in common? They all suffered mishaps -- often of their own making -- that posed severe risks to their reputations. The notoriety won them spots on the annual Top Ten Reputational Crises list created by Daniel Diermeier, a professor at Northwestern's Kellogg School of Management and author of Reputation Rules.

While the risk to reputations has soared with the advent of social media and the greater number of relationships in increasingly global supply chains, the ability of organizations to manage those risks hasn't kept pace, says Diermeier. The result: "Crises that are more intense, more frequent and have a bigger impact on shareholder value." Here's his list of 2013's top reputational tangles.

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