The First Trip a Land Rover Ever Makes

By Brent Murray - 2013-08-01T21:37:16Z

Photograph by Simon Dawson/Bloomberg

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Touring the Land Rover Factory

Land Rover, the storied British off-road vehicle whose rich clientele rarely take it off road, was acquired by Tata Motors Ltd. nearly five years ago. Little, however, has changed in the manufacturing of the SUVs that still forge rivers in the African bush and traffic on the 405 in Los Angeles. Bloomberg embarked on a photo safari through the company's Jaguar Land Rover Plc plant in Solihull, U.K., in late July.

Here, robotic arms work on the aluminium body shell of a Range Rover Sport automobile as it moves along the assembly.

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