Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

$100,000 Mercedes-Benz Sedan Drives Itself

By Jason H. Harper - 2013-07-22T15:32:13Z

Photograph by Mercedes-Benz USA via Bloomberg

Company Symbol % Change
1 of 8

2014 Mercedes-Benz S-Class

I’m zipping down the freeway at 70 miles per hour in a Mercedes-Benz S-Class and my hands aren’t on the steering wheel.

The wheel jogs slightly to the left, then returns to center, moving eerily on its own. The executive-class sedan is driving itself -- gas, brake and steering.

I’m trusting the digital ghost in this machine to keep us from plowing into the left-hand guardrail. I always figured the day of self-driving cars would arrive; just not so soon.

A soft warning chime. The car will self steer for only ten seconds without a hand on the tiller. After that you get another warning beep and the wheel goes slack. You -- or the car -- are on your own.

That’s okay, I’m happy to take back control.

Advertisement