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Hedge Funds, Free to Advertise, Need a Mascot

By Suzanne Woolley - 2013-07-18T20:46:26Z

Photograph by Scott Barbour/Getty Images

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A Special Breed

Hedge funds may need to settle on a mascot to feature in new ad campaigns now that the Securities and Exchange Commission has lifted the ban on some hedge fund advertising activities. The usual suspects – the wise owl, the noble lion, the soaring eagle – are all taken. So we've come up with a few suggestions, with help from readers.