Noma's Next Act

By Ryan Sutton - 2013-03-08T16:06:28Z

Photograph by Ryan Sutton/Bloomberg

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Not Noma

Claus Meyer is the Danish celebrity chef who co-owns Noma in Copenhagen, the so-called best restaurant in the world. He could have cashed in, Robuchon-style, by launching duplicate Nomas in New York, Paris or London. Instead, he's opening Gustu in La Paz, Bolivia, the capital city of the poorest country in South America. A 15-20 course tasting for two, after wine, tax and tip will cost about $260. That's less than a third of what a dinner date would cost at Noma, but it's nonetheless a price point that will only be accessible to well-to-do Bolivianos, embassy ex-pats and gastro-tourists. More affordable a la carte options will also be available when Gustu opens in April.