Photograph Justin Lubin/NBCU Photo Bank
Technology can be intimidating, which is why many companies over the years have turned to adorable cartoons to make their products seem more accessible. Determining the right mascot for a VCR or a mobile application that broadcasts the user's locations is a delicate art.
When successful, Twitter delivers a bird that practically becomes an icon overnight. When it goes awry, we get a patronizing paperclip from Microsoft. Here are some notable tech mascots.