Tech Mascots: Tails, Fails and Hails

By Mark Milian - 2012-06-06T21:09:36Z

Photograph Justin Lubin/NBCU Photo Bank

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Technology can be intimidating, which is why many companies over the years have turned to adorable cartoons to make their products seem more accessible. Determining the right mascot for a VCR or a mobile application that broadcasts the user's locations is a delicate art.

When successful, Twitter delivers a bird that practically becomes an icon overnight. When it goes awry, we get a patronizing paperclip from Microsoft. Here are some notable tech mascots.