total return was 5.8 percent in the
two years before the company announced Marissa Mayer would be the new CEO. By
comparison, the S&P 500's total return was 30.8 percent during that same period.
Mayer's appointment in July 2012, Yahoo's stock had a total return of 116.8 percent as of Oct. 11. By
comparison, the S&P 500 had a total return of 29.5 percent during the same period.
Mayer has invested in product improvements to woo more users
and marketers amid increased competition from Google and Facebook. Last month,
Mayer said Yahoo surpassed 800 million active monthly users, an increase of
about 20 percent since she arrived.
Still, big challenges remain. This week, Yahoo forecast sales
that fell short of estimates as its rivals ate away at its market share. Much
of the gains in Yahoo's stock has been fueled by the appreciation of the
company's stake in Chinese e-commerce giant Alibaba Group Holding, say