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Inkblot: Atari Co-Founder Nolan Bushnell

By Mark Milian - 2013-01-17T17:08:30Z

Photograph by Mike Derer/AP Photo

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'The Launch'

"It really launched the consumer gaming industry in a major way," Bushnell said of "Pong," the simple table tennis simulator that turned 40 in November.

To create "Pong," Atari essentially distilled the mechanics of popular games such as tennis and lacrosse. Bushnell said people love it because it taps into "something that is in our DNA programming."

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