The Battle for the Presidency ... of Ohio?

By Lauren Vicary - 2012-11-02T02:35:20Z

Photograph by Stephen Crowley/The New York Times

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Flooding the Airwaves

The volume of campaign ads -- and the money spent on them -- points to just how pitched the battle is for Ohio. It would take about 80 days of nonstop viewing to see all 58,235 of the typically 30-second Ohio presidential ads aired from Sept. 24 to Oct. 24, according to Kantar Media's CMAG, which tracks advertising. And it's not just volume, it's variety: At least 89 different ads have aired here, more than in any other state. From low-budget commercials not seen elsewhere, to widely distributed, slick ads, some 17 outside groups have added their voices to the presidential scrum in the state.

Left: With the election just around the corner, a typical day in Columbus includes a barrage of campaign ads.

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