On Oct. 16, after Mitt Romney said he was given "binders full of women" while he was forming his gubernatorial team, online hecklers went into overdrive. Binder reviews popped up on Amazon.com. The Avery Economy Binder with 1-Inch Round Ring, for example, was judged "too small for women." "Maybe you're supposed to dry them like flowers? You know, pressed in a book?" one reader mused. "What if the women were really, really tiny; would you then recommend the binder?" asked another person. A bindersfullofwomen tumblr went viral, and remixes, songs and mashups flooded the zone.