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Tech Mascots: Tails, Fails and Hails

By Mark Milian - 2012-06-06T21:09:36Z

Photograph by Virginia Sherwood/NBCU Photo Bank

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Ask Jeeves' butler

<p>Jeeves, the butler mascot for's search engine, has had a tough decade and far fewer people to serve. The once-competitive search engine's U.S. market share has dwindled to 3 percent, according to research firm ComScore.</p> <p>The butler made his debut in 1996, was dismissed for a week in 2004, returned with a more slender profile, was fired again in 2006 after IAC/InterActiveCorp acquired the company and then returned in 2009 to the U.K. site. Rosie from the The Jetsons got way more respect.</p>