Erasable You

"It's almost like an Etch A Sketch," Romney aide Eric Fehrnstrom said in March about resetting the candidate's campaign for the general election. "You can kind of shake it up and we start all over again." Newt Gingrich and Rick Santorum both seized on the gaffe -- which resonated in part because of the narrative that Romney would say anything to suit his audience -- and brought the vintage toy along to campaign events.