Evernote elephant

<p>When tasked to come up with a logo, Evernote's designers asked themselves: What would be the ideal mascot for a note-taking service that is able to store a nearly infinite memory log?</p> <p>"We soon realized that there was one decision here, and that's the elephant," Phil Constantinou told the website <a href="http://articles.businessinsider.com/2012-02-02/tech/31016075_1_mobile-app-android-iphone">Business Insider</a>. "An elephant never forgets, and that's what Evernote is all about. Don't mess with the elephant."</p>