Research In Motion's answer to Apple's iPad was "nothing short of a disaster" when it launched that April, one RIM analyst said. Once the king of mobile messaging, RIM put forth a tablet that served neither businesses nor consumers well. RIM drew criticism for introducing the PlayBook without dedicated e-mail or instant messaging and with a shortage of such consumer applications as Netflix movies.
"I like our chances for a lot of share," former co-Chief Executive Officer Jim Balsillie said before the launch. "We're very excited about where we are." The company shipped only 900,000 units over three quarters and later wrote down $485 million in unsold inventory.