Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Innovation Myths and the Unsexy Truths About Breakthroughs

By Mark Milian - 2014-04-01T16:15:07Z

Photograph by Justin Lewis/Getty Images

Company Symbol % Change
13 of 18

Go With Your Gut

The kind of innovation that comes from taking a big leap based on instinct is rare, says Martin Roesch, who founded Sourcefire, a provider of intrusion-detection technology to Fortune 100 companies and government agencies. Most breakthroughs happen when a person is steeped in a particular topic, he says.

"Thinking long and hard about solutions to a problem that nobody has ever solved results in as much innovation as a singular leap of genius that happens in a moment," says Roesch, whose company was acquired by Cisco Systems in a $2.7 billion deal.

He also says that having a diverse background will give you "those moments of clarity when you can see the new thing from the collection of parts."

(Corrects price of Sourcefire deal in 2nd paragraph.)

Related: Google Experiments With Changing Users' Risky Behavior