Web Editors' Choice 2013

By The Editors - 2013-12-24T19:48:39Z

Photograph by Patrick T. Fallon/Bloomberg

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Tesla's Red State Test Drives

Everybody know electric and hybrid cars are for kale-and-quinoa eating blue state liberals, right? That’s why the Chevy Volt got called the “Obamamobile.” How do you turn that around? For Tesla, as Julie Bykowicz and Angela Greiling Keane reported in this story, the magic weapon was test drives for red state lawmakers. Outspent by dealer networks who wanted to stop Tesla from selling directly from its own showrooms, Tesla responded by parking its Model S sports car outside North Carolina’s capitol building, and told lawmakers to take it out for a spin.

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