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Tech Mascots: Tails, Fails and Hails

By Mark Milian - 2012-06-06T21:09:36Z

Photograph by Paul Sakuma/AP Photo

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Intel dancing bunny suit guy

<p>In order to process silicon for microprocessors, technicians must work in a pristine facility and wear a white coverall called a "bunny suit." BunnyPeople, a character that looks like a goofy astronaut, danced in commercials promoting Intel's Pentium processors starting in 1997.</p> <p>Apple revived the bunny suit in 2006 with a commercial for its new line of computers. Steve Jobs, the late Apple co-founder, managed to get Intel Chief Executive Officer Paul Otellini to don a bunny suit at the news conference.</p>