Photograph by Dhiraj Singh/Bloomberg
The company was founded in 2007 by Nitin Gupta, an MBA from New York University’s Stern School of Business and a graduate of the prestigious Indian Institute of Technology Delhi (IIT-Delhi), according to the application for the 2012 Stevie Awards. While disposing of his old laptop, he was struck by all of the other discarded desktops, laptops, printers and other digital hardware, and wondered about their fate. He discovered there was hardly any organized industry to recycle the stuff
Left, workers remove cables from a truck.