Hedge Funds, Free to Advertise, Need a Mascot

By Suzanne Woolley - 2013-07-18T20:46:26Z

Photograph by M Lorenz Photography

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The Mink

A little obvious, but it's an animal with cachet, at least when it's dead. Those hedge-funders with wives and girlfriends have expensive experience with this. According to Wikipedia, "the American mink is the only extant member of the genus Neovison." This is a plus -- Neovison sounds like a Google Glass competitor and could appeal to both Gen X and boomers.