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Scenes From South by Southwest Interactive Festival

By Douglas MacMillan - 2013-03-12T19:06:50Z

Photograph by David Paul Morris/Bloomberg 

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Too Hip to Be Foursquare

Startups vie to host the most popular nighttime parties by hiring famous pop music acts and ushering VIPs in limousines to remote destinations. Executives say the events can help recruit top talent.

This year's festivities included a party sponsored by Path and Spotify, featuring the rock group Jane's Addiction; a barbecue thrown by venture-capital firm Founders Fund at an Austin mansion named Britannia Manor; and a dance party hosted by app maker Foursquare, pictured here.

Who says geeks don't know how to party?