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2013 Detroit Auto Show

By Bloomberg - 2013-01-16T13:19:28Z

Photograph by David Paul Morris/Bloomberg

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Ford F-150 Atlas

Ford Motor Co., trying to fend off new pickups from competitors aimed at its top-selling F-Series, showed an F-150 prototype with features that boost fuel economy and foreshadow its future for the segment.

The Ford Atlas concept truck has active grille and wheel shutters and a front spoiler that drops down at highway speeds to improve aerodynamics, Raj Nair, group vice president of global product development, said today at a press conference at Joe Louis Arena, near the site of this week's Detroit auto show. Those new technologies boost fuel economy by 2 miles (3 kilometers) per gallon.