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Company Description

Contact Info

699 Eighth Street

San Francisco, CA 94103

United States

Phone: 855-449-9642

Fax:

Zynga Inc. provides social game services. The company develops, markets, and operates social games as live services played on mobile platforms, such as iOS and Android and social networking sites, such as Facebook. Social Games The company’s social games leverage the global connectivity and distribution on mobile platforms, such as iOS and Android and social networking sites, such as Facebook. The company analyzes the data generated by its players’ game play and social interactions to guide the creation of new content and features. Content Make Games Free, Accessible and Fun: The company operates its games as live services that are available anytime and anywhere. The company designs its social games to provide players with access to shared experiences that delight, amuse and entertain, and the company would continue to update its games on an ongoing basis with fresh content and new features to make them more social and fun for its players. Sustain and Grow Existing Franchises: The company would continue to enhance the games that make up its franchises, including Slots, Words With Friends, Zynga Poker and FarmVille. The company regularly updates its games after launch to encourage social interactions, add new content and features and seek to improve monetization. Create New Hits: The company invests in building new games and expands the number of categories of games that the company offers, as well as offer its games on multiple platforms so players can access its games on various devices. In addition to multiple in-game features and events, this year the company released Words on Tour and FarmVille: Harvest Swap in the Casual category, Black Diamond Casino and Princess Bride Slots in the Social Casino category and Empires & Allies in the Action Strategy category. Growth on Mobile: The company’s mobile platforms include Apple iOS and Google Android. Franchises The company has created evergreen franchises, such as Slots, Words With Friends, Zynga Poker and FarmVille. Game Categories Social Casino: Includes Zynga Poker and the company’s Slots games, such as Hit it Rich! Slots, Wizard of Oz Slots, Princess Bride Slots and Black Diamond Casino. Casual: Includes one of the company’s major mobile-game titles Words With Friends, which launched a localized version in six new languages, including Spanish, French, German and Italian in the third quarter of 2015. Games in this category provide chances for friendly competition and allow the company’s players to connect with friends and family when they start a game and to build and enhance relationships throughout the game experience. Action Strategy: Includes Empires & Allies, which launched in 2015. Games in this category emphasize skillful thinking and planning to achieve victory against other players. There is also a social focus as players can connect with friends to achieve a common goal, such as the Alliances feature in Empires & Allies. Invest Express: Represented by the company’s games, such as FarmVille, FarmVille 2 and FarmVille 2: Country Escape, these games allow its players to express their personalities by customizing the appearances of their farms. Research and Development The company’s research and development expenses included $361.9 million in 2015. Intellectual Property The company’s registered trademarks in the United States include ‘Zynga’ and the names of its games, among others. Seasonality During fiscal year 2015, approximately 23% of the company’s revenue was derived from advertising and other. Advertising budgets are generally highest during the fourth quarter and decline significantly in the first quarter of the following year, which affects the revenues it derives from advertisements and offers in its games. Additionally, the company generally experiences increases in game downloads and resulting online games revenues in the fourth quarter and first quarter corresponding to increases in smartphone and tablet purchases during the holiday shopping season. Competition Developers for Mobile and Web Games: The company’s competitors include DeNA Co. Ltd. (Japan); Electronic Arts Inc.; Gameloft SA; GREE International, Inc.; Glu Mobile Inc.; King.com Inc.; Rovio Mobile Ltd.; Supercell Inc.; GungHo Online Entertainment, Inc.; Kabam; and The Walt Disney Company. Other Game Developers: The company’s competitors include Activision Blizzard, Inc.; Electronic Arts; Riot Games; Valve; Take-Two Interactive; SEGA of America, Inc.; and The Walt Disney Company. History Zynga Inc. was founded in 2007.

 

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