Zynga Inc. provides social game services. The company develops, markets, and operates social games as live services played on mobile platforms, such as iOS and Android and social networking sites, such as Facebook. Social Games The company analyzes the data generated by its players’ game play and social interactions to guide the creation of new content and features. Content Make Games Free, Accessible and Fun: The company operates its games as live services that are available anytime and anywhere. The company designs its social games to provide players with access to shared experiences that delight, amuse and entertain, and the company would continue to update its games on an ongoing basis with fresh content and new features to make them more social and fun for its players. Sustain and Grow Existing Franchises: The company would continue to enhance the games that make up its franchises, including FarmVille, Words with Friends, Casino, People Simulation and Racing. The company regularly updates its games after launch to encourage social interactions, add new content and features, and seek to improve monetization. Create New Hits: The company invests in building new games and expands the number of categories of games that the company offers, as well as offer its games on multiple platforms so players can access its games on various devices. The company also entered the Sports category, with the launch of NFL Showdown and the announcement of its upcoming launch of Tiger Woods Golf, and the Runner category, with the launch of Looney Tunes Dash!. Growth on Mobile: The company brought its FarmVille franchise to mobile in 2014 with FarmVille 2: Country Escape. Franchises The company has created franchises, such as FarmVille, Casino and Words With Friends. Zynga’s NaturalMotion is the creator of mobile games in entertainment categories, including CSR Racing, CSR Classics and Clumsy Ninja. The company invests in various game categories, including the following: Farm: Represented by its games, such as FarmVille, FarmVille 2 and FarmVille 2: Country Escape, these games allow its players to express their personalities by customizing the appearances of their characters. Casino: Includes Zynga Poker, which received an update that overhauled the experience for newer devices. Words: Includes one of its new mobile-game titles in New Words With Friends, which launched in October 2014. Racing: Entered into this category with its February 2014 acquisition of NaturalMotion, developer of CSR Racing. People Simulation: Entered into this category with NaturalMotion’s Clumsy Ninja. Sports: Entered the Sports category with the launch of its sports brand, Zynga Sports 365. Research and Development The company’s research and development expenses included $396.6 million in 2014. Intellectual Property The company’s registered trademarks in the United States include ‘Zynga’ and the names of its games, among others. Seasonality Advertising budgets are generally highest during the fourth quarter and decline significantly in the first quarter of the following year, which affects the revenues the company derives from advertisements and offers in its games. Additionally, the company experiences increases in game downloads and resulting online games revenues in the fourth quarter and first quarter corresponding to increases in smartphone and tablet purchases during the holiday shopping season. Competition Developers for Web and Mobile Games: The company’s competitors include DeNA Co. Ltd. (Japan); Electronic Arts Inc.; Gameloft SA; GREE International, Inc.; Glu Mobile Inc.; King.com Inc.; Rovio Mobile Ltd.; Supercell Inc.; GungHo Online Entertainment, Inc.; Kabam; and The Walt Disney Company. Other Game Developers: The company’s competitors include Activision Blizzard, Inc.; Electronic Arts; Riot Games; Valve; Take-Two Interactive; SEGA of America, Inc.; and The Walt Disney Company. History Zynga Inc. was founded in 2007.
zynga inc - cl a (ZY3:Frankfurt)
699 Eighth Street
San Francisco, CA 94103
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