Zynga Inc. provides social game services. The company develops, markets, and operates online social games as live services played through the Internet and on social networking sites and mobile platforms. The company’s games are accessible on Facebook and other social networks, mobile platforms, and Zynga.com. Social Games The company designs its social games to provide players with shared experiences that surprise and delight them. Its social games utilize the global connectivity and distribution on Facebook, other Internet-based social networks, Zynga.com, and on mobile platforms, including Apple’s App Store for iOS devices and the Google Play App Store for Android devices. The company’s games are generally free to play, span a number of categories and attract a community of players that is demographically and geographically diverse. The company operates its games as live services and updates them with fresh content and new features to make them more social, enhance player engagement and improve monetization. On mobile platforms, the company has various popular game franchises, including Words With Friends and Zynga Poker. Virtual Goods and Paid Downloads The company engages in the sale of virtual currency that players use to buy in-game virtual goods. Virtual currency could also be earned for free through game play or by accepting promotional offers from its advertising partners. The company also provides mobile game downloads. Advertising The company’s advertising services offer creative ways for marketers and advertisers to reach and engage with its players. Its advertising offerings include Branded Virtual Goods and Sponsorships that integrate advertising within game play; engagement ads and offers in which players could answer certain questions, watch-to-earn engagements, or sign up for third party services to receive virtual currency; mobile Ads through ad-supported free versions of its mobile games, such as Words with Friends; display Ads in its online Web games that include banner advertisements; and licensing of its brands. Content Make Games Free, Accessible, and Fun: The company operates its games as live services that are available anytime and anywhere. It designs its social games to provide players with easy access to shared experiences that delight, amuse and entertain, and it would update its games on an ongoing basis with fresh content and new features to make them more social and fun for its players. Sustain and Grow Existing Franchises: The company would enhance its franchises, including FarmVille, Words with Friends and Casino. It updates its games after launch to encourage social interactions, add new content and features and seek to improve monetization. Create New Hits: The company would invest in building new games to expand the categories of games that it offer to make its titles available to players on multiple platforms. Growth on Mobile: The company acquired NaturalMotion Limited, which enable it to add titles in various strategic game categories. Intellectual Property The company’s registered trademarks in the United States include Zynga and the names of its games, etc. Research and Development The company’s research and development expenses were $413.0 million in 2013, which included stock-based expense of $61.9 million. Competition The company’s competitors include Electronic Arts Inc.; King.com; The Walt Disney Company; DeNA Co. Ltd.; Gameloft; Glu Mobile; GREE International Inc.; Gungho Online Entertainment Inc.; Kabam; Rovio Mobile Ltd.; Supercell; Activision Blizzard, Inc.; Electronic Arts; Riot Games; Valve; Take-Two Interactive; SEGA of America, Inc.; and The Walt Disney Company. History Zynga Inc. was founded in 2007.
zynga inc - cl a (ZY3:Frankfurt)
699 Eighth Street
San Francisco, CA 94103
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