equest free, personalized quotes in response to their submission of limited anonymous data, such as specific loan amount, zip code, purchase price or estimated home value, and credit score. For the year ended December 31, 2015, there were approximately 46.8 million mortgage loan information requests submitted by consumers. Consumers decide if and when to contact the mortgage professionals who provide quotes. User-generated ratings and reviews of mortgage professionals are provided as a tool to help consumers shop for their loans. The company’s custom mortgage quote service is operated by its wholly owned subsidiary, Zillow Group Mortgages, Inc., a licensed mortgage broker, pursuant to a support services agreement. Zillow Group Rentals The company continues to develop its rental marketplace on mobile and Web. Zillow Group Rentals is a marketplace for consumers and suite of tools for rental professionals, and is the largest rental network on the Web. Zillow Group Rentals includes listing distribution across Zillow, Trulia and HotPads, reaching various rental shoppers each month. Zillow Rent Connect advertisers gain access to the technology platform that connects rental properties with consumer contacts. Display Advertising The company’s display advertising primarily consists of graphical mobile and Web advertising sold on a cost per thousand impressions basis. The company offers customers display advertising opportunities on its mobile applications through display ads that are optimized for the mobile experience, on its home page, and on individual Web pages, through graphical displays and text links. Information Products and Services The company provides consumers with information products and services to enable them to make intelligent decisions about homes. Zestimates and Rent Zestimates The company’s Zestimate and Rent Zestimate valuations are computed using complex, proprietary algorithms that the company has developed and refined through statistical analysis and technological development. A Zestimate is the company’s estimated current market value of a home. The company generates Zestimates using various information, including physical attributes (location, lot size, square footage, number of bedrooms and bathrooms and many other details); tax assessments (property tax information, actual property taxes paid, exceptions to tax assessments and other information provided in the tax assessors’ records); and prior and current transactions (actual sale prices over time of the home itself and comparable recent sales of nearby homes). The company uses proprietary automated valuation models that apply advanced algorithms to analyze its data to identify relationships within a specific geographic area between home-related data and actual sales prices. To improve the accuracy of the company’s Zestimates, its algorithms automatically remove or reconcile data that would otherwise inappropriately skew the valuation rules. In addition, the company’s algorithms would automatically generate a new set of valuation rules based on the constantly changing universe of data included in its database. This allows the company to provide home value information on a massive scale, updated three times a week. A Rent Zestimate is the company’s estimated current monthly rental price of a home, computed using similar automated valuation models that the company has designed to address the attributes of a rental home. Zillow Digs Zillow Digs is the hub for home improvement and design on Zillow. Consumers could browse various design ideas for every room, budget and style. Additionally, Zillow Digs Estimates give consumers the estimated cost of various real bathrooms and kitchens in Zillow Digs’ ever-increasing portfolio of photos and are computed using the company’s proprietary algorithm, which includes real-world data from local contractors, such as size, materials, finish level, and regional labor and material rates. Rich, Searchable Home-Related Data and Analysis The company provides consumers and real estate professionals with a set of home-related information. Through its mobile applications and Webs
zillow group inc - c
(Z:Consolidated Issue Listed on NASDAQ Global Select )
1301 Second Avenue
Seattle, WA 98101
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