Zillow Group, Inc. operates the real estate and home-related information marketplaces on mobile and the Web. The company’s brands focus on all stages of the home lifecycle, such as renting, buying, selling, financing and home improvement. The company’s portfolio of consumer brands includes real estate and rental marketplaces, Zillow (Zillow, Inc.), Trulia (Trulia, Inc.), StreetEasy and HotPads. In addition, the company provides advertising services to various real estate agents, and rental and mortgage professionals. The company also owns and operates various brands that offer technology solutions to real estate, rental and mortgage professionals, including DotLoop, Mortech, Diverse Solutions and Retsly. The company’s living database of approximately 110 million U.S. homes—homes for sale, homes for rent and homes not on the market—attracts an active and vibrant community of users. Individuals and businesses that use the company’s mobile applications and Websites have updated information on approximately 60 million homes and added approximately 370 million home photos, creating exclusive home profiles not available anywhere else. These profiles include detailed information about homes, including property facts, listing information and purchase and sale data. The company provides this information to its users where, when and how they want it, through its mobile applications that enable consumers to access the company’s information when they are curbside, viewing homes, and through its Websites. Using complex, proprietary automated valuation models, the company provides current home value estimates, or Zestimates, and current rental price estimates, or Rent Zestimates, on approximately 100 million U.S. homes. Advertising Products and Services The company provides advertising products and services for real estate, rental, mortgage and home improvement professionals that enable them to create and promote useful content for consumers. Marketplace Advertising Premier Agent Program The company’s Premier Agent program offers a suite of marketing and business technology solutions to help real estate agents improve their businesses and personal brands. The Premier Agent program allows agents to select products and services that they could tailor to meet their business and advertising needs. The program has three tiers of participation, including Premier Platinum, the company’s primary product, as well as Premier Gold and Premier Silver, to meet different marketing and business needs of a range of agents. All tiers of Premier Agents receive access to a dashboard portal on the company’s Website that provides individualized program performance analytics, as well as its personalized Website service, and the company’s free customer relationship management (CRM) tool that captures detailed information about each contact made with a Premier Agent through its mobile and Web platforms. The company’s Premier Gold product also includes featured listings whereby the agent’s listings would appear at the top of search results on its mobile and Web platforms. The company’s Premier Platinum product includes the dashboard portal on its Website, its personalized Website service, its CRM tool, featured listings, and inclusion on its buyer’s agent list, whereby the agent appears as the agent to contact for listings in the purchased zip code. The company’s multi-tiered Premier Agent advertising program, along with its DotLoop collaboration platform, Diverse Solutions agent Website services, its CRM tools, and its rentals syndication tool, extend its platform beyond just marketing services for real estate agents to a platform that also includes other types of trade services and tools. Trulia Real Estate Products The company’s Trulia real estate products are primarily sold on a fixed fee subscription basis; and include Trulia Local Ads, Trulia Mobile Ads, Trulia Pro with featured listings and Trulia Seller Ads. Trulia’s featured listings product allows real estate professionals to receive prominent placement of their listings in Trulia’s search results. Mortgages In the company’s mortgages marketplace, consumers r
zillow group inc - c (Z:NASDAQ GS)
1301 Second Avenue
Seattle, WA 98101
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