Yandex N.V., an Internet and technology company, together with its subsidiaries, operates Internet search engine in Russia. The company also serves Turkey, Ukraine, Belarus, and Kazakhstan. The company offers convenient access to its search engine through personal computers, mobile phones, tablets, navigation and other digital devices. Its homepage provides a gateway to the wealth of information available online. Users could find answers to their explicit questions through its search box, as well as their implicit questions through current news, weather and road traffic reports, TV and movie schedules, personal email and other services. Segments The company’s businesses are organized in the segments, including Search and Portal, which includes all services offered in Russia, Ukraine, Belarus and Kazakhstan; E-Commerce (including the Yandex.Market service); Taxi (including the Yandex.Taxi service); Classifieds (including Auto.ru, Yandex.Auto, Yandex.Realty, Yandex.Jobs and Yandex.Travel); and Experimental Businesses. The Experimental Businesses segment aims to prove new business models, including Media Services (such as KinoPoisk, Yandex.Music, Yandex.Radio, Yandex.Tickets and Yandex.Afisha); Yandex Data Factory; Discovery Services (including Yandex Zen and Yandex Launcher); and Search and Portal in Turkey. Search and Portal This segment offers a range of search, location-based, personalized and mobile services that are free to its users and that enable them to find relevant and objective information quickly and easily and to communicate and connect over the Internet, from both their desktops and mobile devices. Yandex Search The company’s search engine offers instantaneous access to range of information available online. The company utilizes linguistics, mathematics and statistical analysis to develop proprietary algorithms that efficiently extract, compile, systematize and present relevant information to users. The company supplements the results from its main Web index with results from its ‘parallel’ search system, which blends listings from all available Yandex specialized and vertical searches according to their relative relevance, such as Yandex.Images and Yandex.Video, Yandex.News, Yandex.Maps, and others. The company also offers personalized search that provides search suggestions, as well as search results that are aligned with the individual interests of users. It combines the offline and online worlds and gives helpful suggestions in day-to-day life, such as what to read, where to go for a meal, what music to listen to, how to get home in the fastest possible way, where to book the cheapest flights, and much more. Yandex.News The company’s news aggregation and information service, provides a comprehensive media overview for its users in the countries it is present. The company aggregates and presents local, national and international news, from approximately 6,700 news sources worldwide. The selection of news is fully automated and neutral from an editorial perspective. Maps and Location-based Services Yandex.Maps-The company’s Yandex.Maps provide detailed maps of approximately 1,100 cities and towns in Russia and approximately 20 cities in Ukraine, Kazakhstan and Belarus, as well as a detailed map of Turkey and satellite images of the whole world. In addition to graphical maps, the company offers satellite images and hybrid maps (an amalgamation of satellite images and graphic maps), panoramic views, public transportation routes and driving directions in browsers and mobile device applications. In 2015, the company integrated its Public Map, a crowd-sourced service that presents user-generated local maps and data, into its main Map as a map editor feature that allows businesses to update information in real time. Yandex.Maps is also available through application programming interfaces (APIs), which allow Web developers to embed and use interactive maps in third-party Websites, as well as to add extra layers of information— to offer a map showing the location of a restaurant or a hotel. The company also offers Yandex.Navigator, its free standalone mobile application pro
yandex nv-a (YNDX:NASDAQ GS)
Schiphol Boulevard 165
Amsterdam, 1118 BG
Phone: 31 20 206 6970
Fax: 31 20 446 6372www.yandex.com
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