asurable branding and sales results. Yahoo offers native ads through Yahoo Gemini and the BrightRoll DSP. Video Advertising: Yahoo video ads enable brands to align with premium, contextually relevant video programming across the company’s properties. In addition, the company leverages Yahoo’s user data to connect brands to their target audiences at scale across devices. Premium Advertising: Yahoo premium ads offer an engaging canvas for brand storytelling. The company offers high-impact advertising opportunities on Yahoo.com, Yahoo Mail, and program sponsorships of major events. Brands have the ability to anchor buys within premium content and scale programmatically, while applying data strategies to reach their target audience. Audience Advertising: Yahoo audience ads utilizes a set of proprietary data signals to identify and engage the right users on Yahoo and across the Web. With audience ads, Yahoo can help brands make meaningful connections with the right users at the right time, across ad formats and devices. Developer Offerings The Yahoo Mobile Developer Suite gives developers the ability to measure, monetize, advertise, and improve their apps with Yahoo tools. Flurry Analytics is a free mobile app analytics solution that is implemented in applications on approximately 2 billion devices worldwide. Flurry is integrated in third-party applications through a software developer kit (SDK). Flurry provides mobile app developers insight into the action their users are taking in-app, as well as their audience’s interests and demographics. Yahoo App Publishing (YAP) enables third-party app developers to monetize their app experiences with Yahoo Gemini and BrightRoll powered native, video and display ads. Developers can integrate YAP through the Flurry SDK. Yahoo App Marketing gives third-party app developers the ability to advertise their apps through targeted native and video advertising on Yahoo, Tumblr, and across the company’s app network. Yahoo App Marketing ads are powered by Yahoo Gemini. Tumblr In-App Sharing allows developers to integrate a Tumblr sharing button into their app experiences to enable their users to share content directly to Tumblr without leaving their app. Product Development Yahoo continually launches, improves, and scales products and features to meet evolving user, advertiser, and publisher needs. Most of the company’s software products and features are developed internally. In some instances, however, the company might purchase technology and license intellectual property rights if the opportunity is strategically aligned, operationally compatible, and economically advantageous. Yahoo’s product teams, which include a range of engineering and product talent, support a large portion of the Yahoo product portfolio and technology infrastructure. The company’s product teams have expertise in Web and mobile user applications, scalable software platforms, information retrieval, machine learning and science, editorial, networking/communications technologies, and presentation layer frameworks. The company takes security and privacy very seriously, and continuously innovates to protect its users and their data. Global Operations The company manages its business geographically. The primary areas of measurement and decision-making are Americas, EMEA (Europe, the Middle East, and Africa), and the Asia Pacific. The company owns a majority or 100 percent of all of these international operations (except in Australia, New Zealand, and Japan where it has joint ventures and/or noncontrolling interests). The company supports these businesses through a network of offices worldwide. Sales The company sells its advertising services through three primary channels, such as field, mid-market, and reseller/small business. Its field advertising sales team sells display advertising in all markets and search advertising to both premium and non-premium advertisers using Yahoo Gemini. Advertisers can build their businesses through advertisements targeted to audiences on the company’s online properties and services (Yahoo Properties) and a distribution network of third-part
yahoo! inc (YHOO*:Mexico Stock Exchange)
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