nting. Each magazine features content from industry editors, premium partners, and select user generated content. The digital magazine designs provide experiences around a specific content topic and passion area packaged together with pictures and video that capture user’s attention across all devices. In addition to digital magazines, the Yahoo News Digest app brings users twice-daily summaries of top new stories and breaking events on iOS and Android phones. Yahoo Screen is a video destination site and application where users can flip through their favorite channels to stay informed and entertained. Users are also alerted to featured live events, such as concerts and breaking news. Screen is available on PC, iOS and Android mobile devices, and TV-based platforms such as Apple TV and Roku. The company also added new channel partners, such as LiveNation (which features a live concert every day for a year), Vevo, and NFL. Flickr Flickr is a Web and mobile photo management and sharing service that makes it easy for users to upload, store, organize, and share their photos. Flickr offers all members one terabyte of free storage. Members also have the ability to purchase printed photo merchandise. Tumblr Tumblr offers a Web platform and mobile applications (particularly on the iOS and Android platforms) that allow users to create, share, and curate content of all kinds, including images, video, audio, and text, and to consume media around their interests and passions in the Tumblr Dashboard stream. Tumblr’s primary form of monetization is native brand advertising to users, primarily through various ad products based on Tumblr Sponsored Posts. Advertiser Offerings The company provides a canvas of personalized experiences where advertisers can connect with users in a meaningful way. Yahoo is a digital publisher and advertising technology provider that enables advertisers to reach their business objectives, from high-impact branding campaigns that generate awareness among consumers to tactical campaigns that drive specific audiences to action. The company provides a unified approach to digital advertising across search, native, audience, premium display, and video advertising—across platforms and devices, including mobile and PC. These products are supported by the company’s technology platform, data and analytical tools, with insights into the digital habits of approximately 1 billion people worldwide. Search Advertising The Yahoo Bing Network connects advertisers with an audience of hundreds of millions of users, with the support of strategic account teams, reporting, analytics, and extensive campaign controls. Display Advertising Native Advertising: The company enables advertisers to engage their audience across devices and formats on Yahoo’s network of consumer products and exclusive publishing partners. The company’s native advertising offerings include Yahoo Stream Ads served within content streams across its media properties and in Yahoo Mail and within Yahoo Recommends, a personalized content recommendations and native advertising experience, as well as HD-quality image-rich ads served within native image environments and slideshows; and Tumblr Sponsored Posts—all powered by the company’s advertising platforms and user data. Audience Targeting: Yahoo Audience Ads allow advertisers to benefit from the deep consumer relationships Yahoo has with approximately 1 billion users and connect with their desired audience across display, video and mobile ads. Yahoo Audience Ads deliver the right messages to the right users across Yahoo, exclusive publishing partners, and public exchange-traded sites with the scale and targeting precision of real-time programmatic buying. Premium Advertising: Yahoo Premium Ads offer a digital advertising canvas for brand and performance advertisers on the Web. The company offers advertising opportunities on the Yahoo Homepage; Yahoo’s vertical content properties; Yahoo Mail; program sponsorships of major events; and premium video placements—all with custom integrations, personalization and targeting that unite advertisers’ brands with consumers’ digital habits.
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