nt, commerce, and community to engage users passionate about style and fashion. The company is working on creating a Yahoo Lifestyle vertical that features Yahoo’s original editorial voice to deliver authoritative and authentic style and beauty content. As the company continues to integrate Polyvore, Inc., a business it acquired in September 2015, into Yahoo Lifestyle, users would have access to discover and publish their own style trends, and to buy items featured in articles and sets through direct integration with commerce sites. Tumblr offers a Web platform and mobile applications on iOS and Android that allow users to create, share, and curate content. Tumblr messaging enables users to engage with other users that share their same interests and passions. Advertiser Offerings Yahoo has two core advertiser products: Gemini and BrightRoll, which includes the BrightRoll Demand Side Platform (BrightRoll DSP) and BrightRoll Exchange. Advertisers benefit from the company’s approach to digital advertising across search and display advertising, which includes native, video, premium, and audience ads. Gemini and BrightRoll are supported by Yahoo’s technology platform, data, and analytical tools. Advertiser Products Yahoo Gemini is Yahoo’s proprietary marketplace for search and native advertising across devices. Yahoo Gemini helps marketers achieve measurable results with intent-driven advertising. By leveraging Yahoo’s proprietary data, Gemini helps advertisers target the audiences they are interested in reaching across Yahoo Properties and third-party publishers and engage those audiences through search and native ads. Gemini search is focused on helping advertisers reach their target audiences at the moment the user has made a relevant search query. Gemini native ads are built to match the content that a user is exploring. By using the surrounding content to establish relevancy for targeting, Gemini native ads drive higher audience engagement and brand awareness for the advertiser. BrightRoll is Yahoo’s unified brand for programmatic advertising technology, offering a suite of media-agnostic tools to help advertisers, publishers, and partners connect with users across ad formats and devices. BrightRoll DSP is technology that enables brand and performance advertisers to plan, execute, optimize, and measure programmatic digital advertising campaigns. The company’s targeting solutions allow advertisers to reach users across Yahoo, exclusive publishing partners, and various sites and mobile apps with the scale and efficiency of programmatic buying. BrightRoll DSP offers advertisers greater control and transparency with advanced programmatic buying capabilities and access to Yahoo’s proprietary data. Advertisers can reach the right people with custom audience definition and manage frequency on any device with independent campaign measurement and insights. BrightRoll Exchange connects programmatic, native, and video inventory from the top publishers and ad exchanges with demand from the top DSPs, agencies, ad networks, and advertisers. Advertising Formats Search Advertising Yahoo Gemini connects advertisers with the audiences across the company’s network, with the support of strategic account teams, reporting, analytics, and extensive campaign controls. Yahoo continues to focus on developing new search ad formats, features, and capabilities to engage users and optimize performance across devices, including click-to-call functionality, sitelink extensions, location extensions, and product ads. To provide the richest possible experience for the company's users, Yahoo also serves search ads from partners, including Microsoft and Google. Display Advertising Native Advertising: Yahoo native ads are a part of a user’s experience on Yahoo sites across devices, as well as third-party partner publisher sites and mobile apps. This natural integration helps advertisers connect with people in a compelling and impactful way, driving awareness and performance, especially on mobile where native ads are the predominant ad format. Yahoo native ads come in various formats, like text, image, and video that deliver me
yahoo! inc (YHOO:NASDAQ GS)
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