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Last €23.66 EUR
Change Today -0.74 / -3.02%
Volume 1.4K
As of 10:03 AM 02/11/16 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

701 First Avenue

Sunnyvale, CA 94089

United States

Phone: 408-349-3300

Fax: 408-349-3301

Video Advertising: Yahoo Video provides brands with a set of solutions for reaching their target audience at scale with digital video ads across both Yahoo and ad exchanges. Additionally, Yahoo connects programmatically to all of the exchanges, offering advertisers additional scale and reach. AD Platforms Yahoo Gemini is a simplified marketplace that gives advertisers direct, hands-on access to the company’s advertising products. Yahoo mobile search ads and native ads are available through Yahoo Gemini, with a simple user interface that helps advertisers get ads online in a matter of minutes, with insights and analytics built in. Yahoo Ad Manager Plus enables larger advertisers to plan, execute and optimize complex display ad campaigns directly, giving them greater control over the performance of their ads on Yahoo and third-party programmatic inventory. APT is an internal ad management platform that handles its owned and operated premium inventory, sold in a direct, guaranteed fashion. BrightRoll offers a video demand side platform, ad network and publisher marketplace, enabling the buying and selling of video inventory across the digital advertising ecosystem. Flurry offers both sell and buy side platforms, focused in native advertising and mobile application publishers. Yahoo Ad Exchange is a platform that enables advertisers to target global audiences across Yahoo Properties, Affiliate sites and other publisher sites on mobile and the Web. Global Operations The company manages its business geographically. The primary areas are Americas, EMEA (Europe, the Middle East, and Africa), and the Asia Pacific. Sales and Marketing The company sells its advertising services through three primary channels: field, mid-market, and reseller/small business. The company’s field advertising sales team sells display advertising in all markets and search advertising to premium advertisers under the Search Agreement with Microsoft. The company’s mid-market channel sells its advertising services to medium-sized businesses, while its reseller/small business channel allows the company to sell advertising services to additional regional and small business advertisers. The company’s U.S. sales force is structured vertically, which allow the company to offer customers integrated customer-centric solutions. In the U.S., the company employs sales professionals in multiple locations, including Atlanta, Boston, Burbank, Chicago, Dallas, Detroit, Hillsboro, Los Angeles, Miami, New York, Omaha, San Francisco, and Sunnyvale. Significant Events Search: The company entered into a five-year global partnership with Mozilla to make Yahoo the default search experience on Mozilla’s Firefox browser across mobile and PC. The company announced a partnership with Yelp to showcase user reviews, business information, and star ratings; and also made Yahoo Search more personal by introducing results for upcoming, flights, events, packages, and more directly on the search results page when logged in. The company launched Yahoo Aviate, an intelligent homescreen that simplifies Android phone. The company also added two Spaces - the Listening Space and Moving Space - auto-categorization and contextual feature that surfaces information to homescreen the moment it’s useful. Aviate is localized across nine languages and, in the U.S., the company also launched Search on Aviate, connecting users to their apps, contacts and the Web. Communications: The company launched a new version of Yahoo Mail for iPhone, iPad and Android; and added a personalized news experience plus travel and event notifications on the Yahoo Mail app. The company also launched Paperless Post stationery designs for Yahoo Mail. Additional launches included new navigation for Yahoo Answers; and Yahoo Games Network. The company added local news, commenting and other functions on the Yahoo App on Android and iOS in the U.S.; and added animated local weather conditions to Yahoo Weather on Android. Digital Content: The company launched Yahoo News Digest for iPhone, iPad, iPod touch and Android, and rolled out international and Canadian editions


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