Last €39.79 EUR
Change Today +0.54 / 1.38%
Volume 5.0K
As of 11:26 AM 02/26/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

701 First Avenue

Sunnyvale, CA 94089

United States

Phone: 408-349-3300

Fax: 408-349-3301

ed applications on new platforms including iPhone, iPad, and Apple TV, and added new partners including SNL and Viacom. Yahoo Smart TV is a software platform that enhances television through engaging interactive experiences. Yahoo Smart TV is accessible on certain televisions of major manufacturers including Samsung and VIZIO. Flickr Flickr is a Web and mobile photo management and sharing service that makes it easy for users to upload, store, organize, and share their photos. Flickr offers all members one terabyte of free storage. Members also have the ability to purchase printed books of their photos. Tumblr Tumblr offers a Web service and mobile applications (particularly on the iOS and Android platforms) that allow users to create and share content of all kinds, including images, video, audio, and text, and to follow their interests and passions in the Tumblr Dashboard stream. Tumblr’s primary form of monetization is native brand advertising within the Tumblr Dashboard. In 2013, Tumblr was home to approximately 150 million blogs and 65 billion posts. Advertiser Offerings The company provides a canvas of personalized content and experiences where advertisers can connect with users. Advertisers seek partners that can address their business objectives, from high-impact branding campaigns that generate awareness among consumers to tactical campaigns that drive specific audiences to action. These products are supported by Yahoo’s platform, data and analytical tools, with insights into the daily digital habits of approximately 800 million people worldwide. Search Advertising: The Yahoo Bing Network connects advertisers with an audience of millions of users, with the support of strategic account teams, reporting, analytics, and extensive campaign controls. The company focuses on developing new search ad formats to engage users across devices, including personalized search retargeting, click-to-call functionality in search ads, sitelink extensions, location extensions, product ads and more. Native Advertising provides brand new ways for advertisers to engage their audience across devices on Yahoo’s network of consumer products. Yahoo’s native advertising offerings include Yahoo Stream Ads (served within content streams across its media properties and in Mail); Yahoo Image Ads (HD-quality image-rich ads served within native image environments and slideshows); and Tumblr Sponsored Posts—all powered by the Yahoo Advertising platform. Yahoo Audience Ads allow advertisers to buy display, video and mobile ads targeted to specific audiences. Yahoo Audience Ads deliver the right messages to the right users across Yahoo and other sites with the scale and targeting precision of real-time programmatic buying. Yahoo Audience Ads offer optimized, data-driven ad buying with enhanced analytics. Advertisers have access to a comprehensive set of audience data, combining Yahoo data with advertiser data and third-party data, all usable on an extended pool of inventory. Yahoo Premium Ads offer the digital advertising canvas for brand and performance advertisers on the Web. The company offers advertising opportunities on the Yahoo Homepage; Yahoo’s vertical content properties; Yahoo Mail; program sponsorships of major events; and premium video placements. Yahoo Video is a premium video advertising platform anchored by Yahoo’s original programming and partner content. Yahoo Video connects brands to their target audience at scale through a complete set of advertising opportunities including video channels, video programs, audience targeting, branded entertainment, live events, and ad placements that occur before, during and after a video rolls. AD Platform Yahoo Ad Manager is a simplified AD platform that gives advertisers direct access to Yahoo’s advertising products. Yahoo Stream Ads, Yahoo Image Ads and Tumblr Sponsored Posts powered by Yahoo Advertising are available through Yahoo Ad Manager, with a simple user interface that helps advertisers get ads online. Yahoo Ad Manager Plus is an extension of Yahoo Ad Manager for larger advertisers to plan, execute and optimize complex display ad campaigns dire


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Industry Analysis


Industry Average

Valuation YHO Industry Range
Price/Earnings 5.9x
Price/Sales 9.3x
Price/Book 1.1x
Price/Cash Flow 5.5x
TEV/Sales 7.1x

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