Your Event, Inc., a development stage company, focuses on marketing and selling Hello Kitty apparel and merchandise at a range of retail sales prices. The company’s Hello Kitty apparel products consist of T-shirts, outerwear, fleece jackets, and adjustable baseball caps (baseball caps that are sized, fitted, and adjustable). It also intends to market and sell Hello Kitty hard goods that consist of tote bags, coin purses, cell phone covers, pins, ball point pens, eyeglass frames, plush seat cushions, plush dolls, keychains, and stickers, all with the Hello Kitty likenesses. The company’s products are sold primarily in sports stores, which are owned, operated, and located in the Major League Baseball stadiums located in the United States and Canada. For this reason, the company’s sales are seasonable, whereby they increase during the regular baseball season, and decrease during the off-season. In addition to MLB.com, the company is looking into other online stores to sell its items. The company’s primary customers would consist of major league baseball teams. Strategy The company’s strategy is to seek sports licenses that would enable the company to offer a range of products targeting different price points and different distribution channels. Government Regulation The company is subject to federal, state, and local laws and regulations affecting its business, including those promulgated under the Occupational Safety and Health Act, the Consumer Product Safety Act, the Flammable Fabrics Act, the Textile Fiber Product Identification Act, the rules and regulations of the Consumer Products Safety Commission, and various environmental laws and regulations. History Your Event, Inc. was founded in 2007. The company was incorporated under the laws of the state of Nevada in 2007.
your event inc (YEVN:OTC US)
1601 Pacific Coast Highway
Hermosa Beach, CA 90254
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