YuMe, Inc., together with its wholly-owned subsidiaries, operates as independent provider of digital video brand advertising solutions. The company’s digital video advertising solutions are purpose-built for brand advertisers, advertising agencies, and digital media properties. Through a platform of proprietary embedded software, data science, and machine-learning algorithms, the company delivers TV-scale video advertising campaigns to relevant, brand-receptive digital audiences. The company aggregates these audiences across a range of Internet-connected devices by providing global digital media properties with software that monetizes their professionally produced content and applications with its advertising campaigns. The company’s solutions deliver video advertising campaigns across personal computers, smartphones, tablets, set-top boxes, game consoles, Internet-connected TVs, and other devices. In addition, its platform optimizes campaign results to metrics that are relevant to brand advertisers, such as brand awareness, message recall, brand favorability, and purchase intent. For global digital media property owners that supply advertising inventory, the company offers a platform enabling it to offer their inventory to advertising customers and deliver digital video ads to the audiences of those digital media property owners that are optimized for specific advertising customer needs. The company accesses data from this software and applies its data science capabilities to target those audiences that would be relevant to advertisers. YuMe Platform The YuMe Platform is the set of products and technologies used to find brand-relevant audiences and deliver impactful video advertisements. It includes the company’s core technologies, as well as its products used by advertisers and digital media property owners. Core Technologies The YuMe Audience Aware Software Development Kits (YuMe SDKs): The YuMe SDKs consist of software that is embedded by digital media property owners as part of Websites and applications residing on personal computers, smartphones, tablets, Internet-connected TVs and other devices, along with a related set of implementation tools. The company’s YuMe SDKs solve the problem of addressing a fragmented audience as they are customized for each device type based on the specific hardware, software and viewing capabilities of the device. They enable delivery of video ads, customized interactive ads and rich experiences built on video, interactivity and Web elements. The company’s YuMe SDKs collect relevant data needed to drive its advanced audience targeting and ad placement algorithms. The YuMe Placement Quality Index (PQI): The company’s PQI is an extensible set of scoring and targeting algorithms that use data collected by its YuMe SDKs to optimize video advertising, targeting and performance across digital media properties. The algorithms continually analyze data from the YuMe SDKs, such as viewership, video completion rate, player size, player location, content relevancy, and campaign objectives. The company’s PQI is extensible to include other measures as it determines their relevancy. First party data collected directly by the company, second party data, such as publisher registration data; and third party data, such as anonymized cookie-based data licensed from data providers, could be used together or separately to inform the PQI algorithms. Based on the results of PQI calculations, the company delivers the right ad to the right audience at the right time. Audience Amplifier: Audience Amplifier is the company’s data-driven audience measurement, modeling and segmentation engine that delivers relevant addressable audiences at scale. Audience Amplifier is a cross-platform predictive planning tool that finds addressable brand-receptive audiences across a fragmented ecosystem. While not cookie dependent, Audience Amplifier integrates learning and data from various source, including PQI, the company’s YuMe SDKs, its opt-in audience surveys, and second and third party data to model the primary cross-platform brand-receptive audience that meets specific advertiser objectives.
yume inc (YCU:Stuttgart Stock Exchange)
1204 Middlefield Road
Redwood City, CA 94063
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