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Company Description

Contact Info

1204 Middlefield Road

Redwood City, CA 94063

United States

Phone: 650-591-9400

Fax: 650-591-9401

YuMe, Inc., together with its wholly-owned subsidiaries, operates as independent provider of digital video brand advertising solutions. The company’s digital video advertising solutions are purpose-built for brand advertisers, advertising agencies, and digital media property owners. Through a platform of proprietary embedded software, data science, machine-learning algorithms, and programmatic tools, the company delivers TV-scale video advertising campaigns to relevant, brand-receptive digital audiences. The company aggregates these audiences across a range of Internet-connected devices by providing global digital media property owners with proprietary software that monetizes their professionally produced content and applications with its advertising campaigns. The company’s solutions deliver brand-optimized video advertising campaigns seamlessly across Internet-connected devices. In addition, its platform optimizes advertising campaign results that are relevant to brand advertisers, such as brand awareness, message recall, brand favorability, and purchase intent. For global digital media property owners that supply advertising inventory, the company offers a platform, which enables it to make their inventory available to advertising customers and deliver digital video ads to the audiences of digital media property owners that are optimized for specific advertising customer needs. YuMe Platform The YuMe Platform is the set of products and technologies used to find brand-relevant audiences and deliver impactful video ads. It is comprised of its core technologies, as well as its products used by advertisers and by digital media property owners. Core Technologies YuMe Software Development Kits (YuMe SDKs): The YuMe SDKs consist of software that is embedded by digital media property owners as part of websites and applications residing on a range of different devices, along with a related set of implementation tools. The company’s YuMe SDKs solve the problem of addressing a fragmented audience because they are customized for each device type based on the specific hardware, software and viewing capabilities of the device. They enable delivery of video ads, customized interactive ads and experiences built on video, interactivity and Web elements. YuMe SDKs collect relevant data needed to drive its other technologies, including its advanced audience targeting and ad placement algorithms. YuMe Placement Quality Index (PQI): The company’s PQI is an extensible set of scoring and targeting algorithms that use data collected by its YuMe SDKs to optimize video advertising, targeting and performance across digital media properties. The algorithms continually analyze data from the YuMe SDKs, such as viewership, video completion rate, player size, player location, content relevancy, and advertising campaign objectives. The company’s PQI is extensible to include other measures as it determines their relevancy. First party data collected directly by the company, second party data, such as publisher registration data; and third party data, such as anonymized cookie-based data licensed from data providers, could be used together or separately to inform the PQI algorithms. Based on the results of PQI calculations, the company delivers the right ad to the right audience at the right time. YuMe Audience Amplifier: Audience Amplifier is the company’s data-driven audience measurement, modeling and segmentation engine that delivers relevant addressable audiences at scale. Audience Amplifier is a cross-platform predictive planning tool that finds addressable brand-receptive audiences across a large and fragmented ecosystem. While not cookie dependent, Audience Amplifier integrates learning and data from various sources, including PQI, the company’s YuMe SDKs, its opt-in audience surveys, and second and third party data to model the primary cross-platform brand-receptive audience that meets specific advertiser objectives. The company’s platform delivers PQI targeted advertising campaigns, measures effectiveness based on data supplied by the YuMe SDKs and feeds that effectiveness data to Audience Amplifier, which in

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